|
Strategy and Competitive
Advantage
| Aaker,
David F.: |
Strategic
Market Management |
| Duncan,
Tom and Sandra Moriarty: |
Driving
Brand Value |
| Craig
S. Fleisher & Babette Bensoussan: |
Marketing
Management, Marketing Planning and Corporate Strategy Strategic
and Competitive Analysis: Methods and Techniques for Analyzing
Business |
| Hamel,
Gary and C.K. Prahalad: |
Competing
For The Future |
| Hamel,
Gary: |
Leading
the Revolution: How to Thrive in Turbulent Times by Making
Innovation a Way of Life |
| Hofer,
Charles W. and Dan Schendel: |
Strategy
Formulation: Analytical Concepts |
| Mintzberg,
Henry and James Brian Quinn: |
The
Strategy Process |
| Ohmae,
Kenichi: |
The
Mind of the Strategist |
| Porter,
Michael E.: |
Competitive
Advantage |
| Porter,
Michael E.: |
Competitive
Strategy |
| Porter,
Michael E.: |
Competition
in Global Industries |
| Porter,
Michael E.: |
On
Competition |
| Rappaport,
Alfred: |
Creating
Shareholder Value |
| Robert,Michel: |
Strategy Pure & Simple and Strategy Pure & Simple I & II |
| Rothschild,
William E.: |
How
to Gain and Maintain Competitive Advantage |
| Slywotsky,
Adrian and David J. Morrison: |
Profit
Patterns |
| Slywotsky,
Adrian and David J. Morrison: |
The
Profit Zone |
| Tiha
von Ghyczy, Bolko von Oetinger and Christopher Bassford: |
Clausewitz
on Strategy: Inspiration and Insight from a Master Strategist |
| Treacy,
Michael and Fred Wersema: |
The
Discipline of Market Leaders |
Core Processes & Policies, Key
Resources/Capabilities
| Brown,
Shona L. and Kathleen M. Eisenhardt: |
Competing
on the Edge |
| Christensen,
Clayton M: |
The
Innovatior’s Dilemma |
| Drucker,
Peter F.: |
Managing
for Results |
| Hayes,
Robert H. and Steven C. Wheelwright: |
Restoring
Our Competitive Edge —Winning Through Manufacturing |
| Kaplan,
Robert S. and David P. Norton: |
The
Balanced Scorecard |
| Kaplan,
Robert S. and David P. Norton: |
The
Strategy-Focused Organization: How Balanced Scorecard Companies
Thrive in the New Business Environment |
| Kotler,
Philip, Liam Fahey, and S. Jatusripitak: |
The
New Competition |
| Moore,
Geoffrey: |
Crossing
the Chasm |
| Shank,
John K. and Vijay Govindarajan: |
Strategic
Cost Management |
| Wheelwright,
Steven C. and Kim B. Clark: |
Revolutionizing
Product Development |
|
