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Pandemic Planning for Business

Simplified Business Pandemic Preparedness and Recovery Plan for the Bird Flu and Avian Flu Influenza    

We undertook the development of this Bird Flu or Avian Flu Influenza planning consulting specialty fully aware that most businesses do not have the financial, manpower or skills to necessary to develop the “ultimate pandemic plan” to address the impact of the Bird Flu or Avian Flu; therefore we designed our Bird Flu or Avian Flu planning processes and procedures to be implemented with limited resources.  Our Simplified Business Pandemic Continuity Plan focuses is on minimizing the impact upon your business and increasing your company’s probability of financially surviving the Pandemic.

This initiative was developed in response to growing client concerns as the Avian or Bird flu outbreak spreads from Southeast Asia to commercial centers in Asia, India, Middle East and Europe. Traditional Disaster Recovery or Business Continuity Plans focus on the short term impact to physical assets - plants and equipment - the pandemic flu targets your human resources. Companies need to take into consideration that the Bird Flu or Avian Flu is not a normal business risk and plan for it - the Bird or Avian Flu has unique characteristics that make if potentially more serious.  Pandemics are far different than other natural disasters! Companies should be in a planning mode now. 

Our pandemic preparedness for business services include:

  • Simplified Business Pandemic Preparedness and Recovery Planning.

  • Auditing of existing plans (Disaster Recovery, Business Continuity and Pandemic Plans) to ensure that they properly address the unique needs arising due to an influenza pandemic.

  • Continuity Plans for Pandemic Preparedness

  • In-house training programs for companies in the process of developing a plan

  • Seminars for Small and Medium Sized Organizations. 

A one day seminar on Bird Flu or Avian Flu Business Pandemic Preparedness and Recovery Planning, will be offered across the nation through trade and insurance associations.

Benefits of a Business Pandemic Plan for the Bird Flu or Avian Flu Influenza

  • Safeguard employees; retain skills and productivity

  • Competitive advantage during and after recovery

  • Keep existing customers and gain new ones

  • Recover quickly

  • Minimize financial losses during

  • Minimize exposure to lawsuits

  • Minimize operation costs during and after

  • Reduce costs today while providing for the future

  • Find more efficient ways to operate today

The CDC has estimated that the Bird Flu or Avian Flu will travel around the world within one week from the outbreak.  Health and Human Services Secretary Mike Leavitt (Dec. 5, 2005) said “Within 16 weeks of the theoretical Thai outbreak, 92 million Americans would have been infected with H5N1Flu.” The CDC estimates that in a worst case scenario that 90 million (1/3) Americans will be infected by the Bird Flu and almost 2 million will die. 

The Federal government is mandating and funding all State and Local governments’ efforts so they are prepared for this, but businesses are being left to develop their own plans.   Once the Bird or Avian Flu Pandemic starts, companies will not have the time to do planning.  We have developed a practical and thorough process, which small to medium sized firms can easily implement.  Companies need to address key issues - what to do when they cannot get enough raw materials, subassemblies, or goods to sell?  What to do when the demand for their products or services spike because their competitors cannot deliver or have shut down? What to do protect their employees and critical operations or functions?

Why do you need a Business Pandemic Preparedness and Recovery Plan? 

Only 18% of US businesses have a Bird Flu or Avian Flu Plan in place, and these are the large firms like 3M or IBM.  A company will face the following issues when the Pandemic arrives: 

1.   Employees will become sick and not be able to come to work. It has been estimated by the CDC (worst case scenario) that 25% of employees will be absent through illness.   The Pandemic is expected to last one to two years and come in three or more waves – the virus mutating with each wave.

2.   The CDC estimates that another 25% of your employees could be absent because they are staying home with sick family members, they have children at home because the schools are closed or they are afraid of becoming sick.

3.   Supply lines will be jeopardized due to illness at suppliers, entrance restriction into the country, or simply a lack of people willing to work (suppliers, boat crews, dock workers, truckers and warehouse employees). Companies may not be able to manufacture or deliver.  Most firms do not have a month’s worth of supplies or products in inventory; in fact most firms have only a few days’ supplies (a just-in-time strategy).

4.   During the Katrina disaster the Federal Government asked the nations truckers to provide refrigerated trucks to support the effort in New Orleans. The trucker industry responded within hours and sent trucks to New Orleans.  But, almost immediately the nation’s distribution of fresh and frozen foods felt the impact of a shortage of trucks.  The same situation will happen in a pandemic as truckers become sick or stay home. Our supply lines are very thin and not designed to withstand this type of impact.

5.   Companies may not be able to pay their bills, employees or collect on accounts receivable.

6.   Your sales force efforts will be restricted dramatically if public transportation availability becomes an issue and/or your customers do not come to you place of business or they do not allow non-employees into the place of business.

7.   Most developed countries have programs in place to close their borders. If the borders are closed, how does a company import its materials or goods? What will be the impact upon the business?

8.   Companies will face a variety of legal issues – lawsuits from employees, vendors, customers and possibly government agencies for failing to follow government regulations.

9.  Your large customers/clients will be asking you for your Plan to insure it meets their needs. If you don’t have one, will they look for another supplier/vendor?

10.  What benefits can a company expect from planning for the Bird Flu or Avian Flu Pandemic?

  • Safeguard employees; in addition to the humanitarian considerations, it is vital for companies to retain the skills and knowledge employees provide

  • Competitive advantage during and after recovery

  • Minimize financial losses during

  • Minimize exposure to lawsuits

  • Minimize operation costs during and after

  • Recover quickly

  • Keep existing customers and gain new ones

The Bird Flu or Avian Flu is not a normal business risk, and now is the time to plan for it.  The World Health Organization (WHO) has announced that we are at the Alert Level 3: the bird flu has arrived in Asia, India, the Middle East, Africa and Europe.   We have a narrow window of opportunity to prepare for it before it reaches North America and jumps to a form that permits human to human transmission (WHO Stage 4 Level).   Pandemics are far different than other natural disasters! You cannot stop a pandemic, but you can be prepared for it and the recovery afterwards. Now is the time to prepare.  Pandemic Preparedness for Business - take the step now.

For more information on our Business Pandemic Preparedness and Recovery Planning services - Please call us at 763.476.2216 or e-mail us at Contact@wmg-mn.com

Click here to contact us about having Ken Wilson as your Key Note Speaker for your next meeting or for information on our one or two day seminar.

Preparing Your Business for a Bird Flu or Avian Flu Pandemic

To listen to a four part pandemic planning Podcast - click here to Listen  The Podcasts are part of the TwinWest Chamber of Commerce Pandemic Planning Education Program

Recommended Links to Major Government and WHO Web Sites

For additional information about avian flu from the United States government:

The Bird Flu or Avian Flu Influenza Pandemic can happen at any time, now is the time to prepare.

 

  W i l s o n   M a r k e t i n g   G r o u p ,   I n c .
P.O. Box 859  » Wayzata, MN 55391-0859
Phone: 763-476-2216 » Fax: 763-475-8275
E-Mail:
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